Claire Marin, bravely quit her job, combined some things she loved and has become one of the handful of women craft distillers in the country. She’s our guest on episode #44 Women Who Work With Men podcast.
She started her company, Catskills Provisions, as an outgrowth of her beekeeping hobby. Originally selling honey and maple syrup she expanded into the word of craft distillers by mixing her honey with her enjoyment of whiskey to create New York Honey Rye Whiskey.
Create Something New by Combining Two Very Different Things. It’s a classic business strategy. Yet it’s one that is overlooked – taking two very different things and creating something new. The existing honey whiskeys seemed more like a syrupy liqueur so Claire began her quest to find the perfect blend. She enjoyed the complexities of a good rye whiskey –but not the bite.
After various experiments, she developed a taste that worked and created Catskill Provisions New York Honey Rye Whiskey. And the perfect tagline for it – all buzz no sting.
Something New is Always Uncomfortable. Claire’s been working and evolving her business along the way. Changes, iterations additions, and pivots are all uncomfortable – and thankfully exciting as well.
Create a Community of Delighted Customers. Claire is part of a growing community of artisans in the Catskills. Hear more about this in the podcast.
Where to Find Catskill Provisions main page with a wonderful film – it really is a masterclass in effective storytelling in less than 2 minutes.
Find the New York Honey Rye Whiskey
Claire’s smaller leap: a Catskill Provisions GIN is on the way (Lisa is definitely smiling over this.)
Claire’s latest leap: She’s building a new distillery – a soon to be a destination that will include her distillery and a craft beer brewery across the street.
ACTIONS: Listen to the podcast, subscribe to the podcast on iTunes and give Claire some love by giving a great review there!